Organic Posting on Social Media: What It Is and How to Do It
Updated: March 2025
Applies To
- Driving school owners new to marketing their business on social media
- Affiliates and businesses who want to increase their online presence
- Entrepreneurs who have used social media personally but not for their business
What Is Organic Posting on Social Media?
Organic posts on social media are those you create without using paid promotion to get it to stand out. (Similar to what you do on your personal social media.) These posts appear to your followers. They can be shared, liked, and commented on. The degree to which people interact with your content determines how much visibility it gets in the algorithm, unlike paid social media, which can buy its way to the top. Organic content can take longer to gain traction, but it builds lasting trust and higher quality engagement over time.
Why does organic posting work? It:
- Builds credibility: Regular posting establishes your business as an industry expert
- Encourages engagement: Quality content lets your audience connect with your brand authentically
- Increases brand awareness: More posts mean more chances for people to see your business
- Cost-effective: No ad budget required
What Should You Post?
Not sure what to post? Here are five types of content with examples of copy tailored for different platforms:
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Content Type |
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Driving Tips |
Did you know? Keeping a 3-second following distance can prevent accidents! Count to three between landmarks and stay safe on the road. (Include an image explaining the 3-second rule and how to implement it) |
Swipe to learn the 3-second rule! Safety first! (Carousel Post, include step-by-step images) |
A recent study shows that maintaining proper following distance reduces accidents by up to 25%. Are your students practicing this? (Include an industry stat image and link to the source) |
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Customer Testimonials |
Congrats to Jake for passing his driving test! According to Jake, the instructors at (Your Driving School’s name) made learning easy and fun. Want help reaching your driving goals? Book your lessons today! (Include a picture of Jake with his certificate) |
Meet Emily! She just got her license with our help. Ready to start your journey? (Include a shot of Emily with her driver’s license) |
Why do fleets trust us with their driver training? Simple. On average, they see a 40% improvement in driving safety after partnering with (Your Driving School). (Include a testimonial quote image) |
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Behind-the-Scenes |
A day in the life of a driving instructor! Meet Coach Steve, who has trained over 500 safe drivers. (Include an image of Coach Steve working with a student) |
Story time! See how we help nervous drivers become confident on the road. (Instagram Story with behind-the-scenes clips) |
What makes a great driving school? Our experienced instructors and top-tier training methods. Meet our team! (Professional headshots of instructors or a group shot from a recent company event) |
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Promotions and Discounts |
Limited time offer! Get 10% off your first 5 driving lessons. Call now! (Include a bold promotional message on top of an image with a person driving a car) |
Flash Sale! Book your driving lessons today and save 10%! Tap the link in our bio! (Eye-catching Instagram post with a big discount banner) |
Businesses: Need safer drivers? Book a corporate driver training session with us and enjoy exclusive rates this month! (Professional offer post with a corporate audience focus) |
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Educational Content |
Turn signals: A lost art? Let’s bring them back! Always signal 100 ft before your turn. Agree? (Include a road safety infographic) |
New drivers: Do you know what to do at a 4-way stop? Drop your answer below! (Poll-style post to encourage interaction) |
Did you know? 1 in 3 road accidents involve distracted driving. Here’s how businesses can improve driver focus. (Industry insight infographic) |
How Often Should You Post?
You don’t need to post daily, but consistency is key. If you’re not sure where to start, try with these industry standard recommendations:
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Platform |
Recommended Posting Frequency |
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3-5 times per week |
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3-5 times per week (including Stories and Reels) |
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2-3 times per week |
Consistency matters more than frequency. If your competitors aren’t posting, even 80% effort is better than nothing. Just be sure to assess the risk vs. reward and make sure the time you’re spending on social media is providing a return on investment (ROI).
Managing Engagement and Support Questions
When you start posting, people will comment and message you. Make sure you have a plan:
- Monitor comments and messages. Check notifications at least once per day
- Respond to comments. A simple “Thank you!” or answering a question builds trust
- Direct support requests. If someone asks about your services or has an issue, reply with something like: “Thanks for reaching out! For support, visit [yourwebsite.com/support] or message us directly.”
Alternative Approach: Use Our Pre-Made Social Media Templates
Save time by using our ready-to-edit templates in Canva:
- Upload your logo
- Replace the tagline with your brand’s slogan or company name
- Adjust colors and fonts to match your branding
Access the Templates
LinkedIn Social Post Canva Template
Instagram Social Post Canva Template
Instagram Social Story Canva Template
Facebook Social Post Canva Template
Facebook Social Story Canva Template