How to Set Up Your LinkedIn Business Profile

Applies To

• Business owners who want to establish their brand on LinkedIn
• Affiliates and marketers promoting their business professionally
• Organizations looking to network with industry professionals

Common Causes/Issues

• Uncertainty about how to set up a LinkedIn Business Page
• Lack of branding is making an existing page look incomplete
• Difficulty gaining engagement and visibility

Solution Overview

A LinkedIn Business Profile boosts credibility and engagement in the professional space. Follow these steps to set up your page and optimize it for success.

Why a LinkedIn Business Profile Is Important

Unlike Instagram and Facebook, which focus on visual storytelling and community engagement across professional and personal networks, LinkedIn is a platform designed for professional networking, B2B marketing, industry connections, and corporate credibility. 

A well-optimized LinkedIn Business Profile helps:

• Establish your brand as an industry leader
• Improve searchability on LinkedIn and Google
• Attract potential customers, partners, and employees
• Share out your thought leadership content and business updates
• Sell to fleets, corporate clients, and B2B customers
• Recruit top talent by demonstrating your company culture, values, and growth 

Create Your LinkedIn Business Profile

1. Visit www.linkedin.com/company/setup/new/ 
2. Click the “Company” option to create a new business page
3. Enter your business details:
   • Company name (should match your official branding)
   • LinkedIn public URL (e.g., linkedin.com/company/yourbusinessname)
   • Website URL
   • Industry 
   • Business size
   • Organization type
4. Upload your branding elements:
   • Company logo (300 x 300 px)
   • Cover photo (1128 x 191 px)
5. Include a company tagline if you like
6. Click the “Create page” button to finalize the setup.

Optimize Your LinkedIn Business Profile

Write a compelling “about” section

Your LinkedIn business description should:

• Clearly explain who you are and what you do
• Highlight your mission, values, and key services
• Be concise but impactful (max 2,000 characters)

Example: Our mission is to create safer roads by providing high-quality, state-approved driver education. We help new drivers gain confidence on the road with expert training. 

Add business contact information

Make it easy for customers and partners to connect by sharing your:

• Business email
• Phone number
• Physical location (if applicable)

Add a Call to Action (CTA)

Encourage engagement with a CTA button, like:

• Visit Website
• Contact Us
• Learn More

Best Practices for Your Content Strategy 

Post industry-relevant content. 

• Share company updates, industry insights, and thought leadership articles
• Post videos, testimonials, and case studies to boost engagement

Use LinkedIn articles and newsletters.

• Write long-form content to position yourself as an expert
• Create a LinkedIn Newsletter to keep followers engaged

Engage with your audience.

• Respond to comments and messages professionally
• Join LinkedIn Groups related to your industry

Alternative Approach: Use Our Pre-Made Templates

Save time by using our ready-to-edit templates in Canva:

• Upload your logo
• Replace the tagline with your brand’s slogan or company name
• Adjust colors and fonts to match your branding

Access Templates