How to Set Up Your Facebook Business Profile with Best Practices

Applies To

Business owners looking to establish a presence on Facebook
Affiliates and marketers using Facebook for brand promotion
Entrepreneurs wanting to optimize their Facebook profile

Common Issues

Don’t know how to create a Facebook Business Page
Not sure what to include in a business profile
Existing Facebook Business Page is lacking engagement due to poor profile setup

Solution Overview

An optimized Facebook Business Page helps you build credibility, increase prospect engagement, and attract customers. Follow the steps below to set up your business profile, plus learn best practices you can use to maximize its effectiveness.

Create Your Facebook Business Page

Log into your personal Facebook account at www.facebook.com
From the left-side menu, find and click “Pages” (Note that you may need to click the “See more” option first)
Click “+ Create new profile or Page” in the upper left
Click the radial button next to “Public Page” then click “Next” and then click “Get started”
Use the “Page name” text box to give your Page a name (should be your business name)
Use the “Category” drop-down to select your business category (e.g., Driving School, Education, Auto Services)
Write a short description of your business for the “Bio” field
Click the “Create Page” button and follow the prompts to complete your setup

Optimize Your Business Profile

Use your logo as your profile picture

This will help other Facebook users quickly learn to recognize your brand.

Minimum profile picture image size: 180 x 180 px
Ensure your logo is centered and fully visible

Add a cover photo that represents your business

A cover photo is the one of the first visuals customers see when visiting your page.

Use high-quality images
Ideal cover photo image size: 820 x 312 px (Desktop), 640 x 360 px (Mobile)
Pick subject matter that reflects your business (e.g., driving school vehicles, happy students, staff team photo)

Complete your “About” section

Your “About” section should clearly describe your business and what you offer.

Example: "Helping new drivers gain confidence on the road with expert driving instruction. 🚗 #SafeDrivingSuccess"
Include your business hours, location, and service descriptions, too

Add a link to your website

This will help you direct potential customers on Facebook to learn more about your services.

Use bit.ly or other URL shorteners if necessary
Update links for promotions or special offers

Include your contact information

Make it easy for customers to reach you.

Add a business email and phone number
Enable Messenger so customers can send direct inquiries
Use the Call, Message, and Directions buttons

Add Page Managers and Set Permissions

To manage your Facebook Business Page effectively, you may need to assign roles to team members. Follow these steps to add and manage page admins:

Go to your Facebook Business Page
Click “Settings“ > “Page Roles”
Under "Assign a New Page Role," enter the person’s name or email
Select the appropriate role from the drop-down menu
Click “Add,” and Facebook will send them an invitation

Facebook Page Role Permissions
Role	Permissions
Admin	Full control: Admins can manage settings, post content, reply to messages and comments, run ads, and add or remove users
Editor	Editors can post content, reply to messages and comments, and manage settings, but cannot add or remove users
Moderator	Moderators can reply to messages and comments and handle customer interactions, but cannot post content or change settings
Advertiser	Advertisers can run ads and view insights but cannot manage posts or settings
Analyst	Analysts can only view insights and analytics, no ability to post or interact with users

To maintain security and control over your business page, make sure to assign the correct permissions based on your team's responsibilities.

Content Strategy and Best Practices

1. Post engaging and relevant content

Share driving tips, customer testimonials, and success stories
Post high-quality images and videos
Maintain a consistent posting schedule

2. Utilize Facebook Stories and Live Videos

Go Live to host Q&A sessions or behind-the-scenes content
Post stories to keep your audience engaged

3. Encourage customer reviews

Ask satisfied customers to leave reviews on your page
Respond to all reviews, both positive and negative, professionally

4. Run Facebook Ads

Use Facebook Ads Manager to promote your services
Target the right audience based on location, age, and interests

Alternative Approach: Use Our Pre-Made Facebook Templates

Save time by using our ready-to-edit templates in Canva. Just:

Upload your business logo
Replace the tagline with your brand’s slogan or company name
Adjust colors and fonts to match your branding