How to Set Up Your Business Instagram with Best Practices

Applies To

• Business owners looking to establish a presence on Instagram
• Affiliates and marketers using Instagram for brand promotion
• Affiliates wanting to optimize their Instagram profile

Common Causes/Issues

• Unsure how to create a business account on Instagram
• Not sure what to include in an Instagram business profile
• Existing Instagram is lacking engagement due to poor profile setup

Solution Overview

A well-optimized Instagram business account is essential for brand credibility and engagement. Below are the steps to set up your business profile, along with best practices for maximizing its effectiveness.

Step 1: Create a business account on Instagram

1. Download the Instagram app from the App Store (iOS) or Google Play (Android)
2. Open the app and tap “Sign Up”
3. Choose “Sign Up with Email or Phone Number” and enter your business email
4. Select a Username that reflects your brand (usually your brand name)
5. Create a strong password and complete the signup process
6. Once logged in, go to “Settings“ > “Account” > “Switch to Professional Account”
7. Select “Business” and follow the prompts to complete your setup

Step 2: Optimize your profile

1. Choose a profile image. We recommend using your business logo for brand recognition.
   • Ensure your logo is centered and visible
   • Ideal size: 320 x 320 px
2. Write a clear and engaging bio. It should quickly communicate who you are and what you offer.
   • Keep it short and impactful, for example "We help new drivers gain confidence on the road with expert driving instruction.”
   • Include relevant keywords
   • If you have a physical brick and mortar location, include the address
3. Add a link to your website. This is crucial for turning Instagram traffic into web traffic.
4. Add your contact information. This makes it easy for would-be customers to reach you.
   • Add an email and phone number in your profile settings
   • Enable the Call, Email, and Directions buttons

Step 3: Follow content strategy best practices

1. Post high-quality content
   • Use bright, clear images and branded graphics
   • Stick to a consistent color scheme and aesthetic
2. Use the Instagram Stories and Highlights features
   • Showcase testimonials, behind-the-scenes content, and promotions
   • Organize Highlights by category (e.g., Products, Reviews, FAQs)
3. Use hashtags strategically
   • Include branded and industry-specific hashtags on your posts
   • Limit yourself to 5-10 relevant hashtags per post
4. Engage with your audience
   • Respond to comments and direct messages promptly
   • Use Instagram’s polls, questions, and stickers to boost engagement with your posted content and Stories

Alternative Approach: Use Our Pre-Made Instagram Templates

Save time by using our ready-to-edit templates in Canva:

• Upload your logo
• Replace the tagline with your brand’s slogan or company name
• Adjust colors and fonts to match your branding
  
  

Access Templates