How to Design a Professional LinkedIn Business Page Cover Photo

Applies To

• Business owners looking to create a strong presence on LinkedIn 
• Affiliates and marketers hoping to optimize their LinkedIn profiles
• Professionals aiming to enhance their personal or company branding

Common Causes/Issues

• Selected LinkedIn cover photo appears pixelated or incorrectly sized
• Important text or graphics are cut off on different devices
• Cover photo lacks branding and isn’t professional enough

LinkedIn Cover Photo Dimensions

Choosing the wrong image size for your LinkedIn cover photo can result in images that look pixelated, have graphics cut off, and other visual issues. Keeping the ideal dimensions in mind can help you select the right size photo.

Other considerations:

• Keep important text and images centered to avoid cropping
• Use high-resolution images for a professional appearance
• Ensure branding aligns with your business identity

Choose the Right Design Elements

Choosing (or creating) an image with the right design elements matters, too. Here are  a few best practices to keep in mind:

Use your branding. That means:

• Include your company logo for brand recognition
• Maintain a consistent color scheme with your brand
• Ensure text fonts match your other marketing materials

Add a message or call to Action (CTA) to the image. 

• For example, "Helping new drivers gain confidence on the road,” or “Explore our current class schedule now!”
• Use contrasting colors to make your CTA stand out
• Remember, CTA is not clickable so include a URL or QR code in the text

Keep it simple and professional.

• Avoid clutter—stick to a clean and minimal design
• Be careful not to overwhelming the image with text, stick to 1 or 2 key messages

Create a LinkedIn Business Cover Photo in Canva

Consider using Canva to create a custom cover photo for your LinkedIn Business Page. Follow these steps:

1. Log in to Canva: Go to www.canva.com
2. Click “Templates” in the left-side menu
3. In the search box at the top, search for “LinkedIn Banner”
4. Click the template of your choice, then click the “Customize this template” button
5. Customize your design:
   • Upload your logo and brand colors
   • Add a tagline or message
   • Add a call to action with URL or QR code if you like
   • Ensure key elements are within the safe zone
6. Download the final image:
   • Click the “Share” button in the upper right
   • Click the “Download” button in the lower left
   • Select PNG or JPG for best quality
   • Upload it to your LinkedIn profile or company page

Alternative Approach: Use Our Pre-Made Templates

Save time by using our ready-to-edit templates in Canva:

• Upload your logo
• Replace the tagline with your brand’s slogan or company name
• Adjust colors and fonts to match your branding