How to Design a Professional Facebook Cover Photo

Applies To:

• Business owners looking to create a professional Facebook presence
• Affiliates and marketers optimizing their brand’s Facebook page

Common Causes/Issues

• Selected Facebook cover photo appears pixelated or incorrectly sized
• Important text or graphics are cut off on different devices
• Cover photo lacks branding and isn’t professional enough

Solution Overview

A well-designed Facebook cover photo enhances your brand’s identity and creates a strong first impression. Follow these best practices to ensure your cover photo is optimized for all devices.

Facebook Cover Photo Dimensions

Choosing the wrong image size for your Facebook cover photo can result in images that look pixelated, have graphics cut off, and other visual issues. Keeping the ideal dimensions in mind can help you select the right size photo.

Other considerations:

• Your same cover image will display on desktop and mobile devices, so keep important text and images centered to avoid cropping on mobile
• Use high-resolution images for a professional appearance
• Ensure a balance between visual appeal and brand messaging

Choose the Right Design Elements

Choosing (or creating) an image with the right design elements matters, too. Here are a few best practices to keep in mind:

Use your branding. That means:

• Include your company logo for brand recognition
• Maintain a consistent color scheme with your brand
• Ensure text fonts match your other marketing materials

Add a message or call to Action (CTA) to the image. 

• For example, “Book a Driving Lesson Today!"
• Use contrasting colors to make your CTA stand out
• Remember, CTA is not clickable so include a URL or QR code in the text

Keep it simple and professional.

• Avoid clutter—stick to a clean and minimal design
• Be careful not to overwhelming the image with text, stick to 1 or 2 key messages

Create Your Cover Photo in Canva

Consider using Canva to create a custom cover photo for your business’ Facebook page. Follow these steps:

1. Log in to Canva: Go to www.canva.com
2. Click “Templates” in the left-side menu
3. In the search box at the top, search for “Facebook Cover”
4. Click the template of your choice, then click the “Customize this template” button
5. Customize your design:
   • Upload your logo and brand colors
   • Add a tagline or message
   • Add a call to action with URL or QR code if you like
   • Ensure key elements are within the safe zone
6. Download the final image:
   • Click the “Share” button in the upper right
   • Click the “Download” button in the lower left
   • Select PNG or JPG for best quality
   • Upload it to your Facebook Business Page

Alternative Approach: Use Our Pre-Made Templates

Save time by using our ready-to-edit templates in Canva:

• Upload your logo
• Replace the tagline with your brand’s slogan or company name
• Adjust colors and fonts to match your branding