How to Build a Social Media Calendar
Keeping up with social media is easier with a plan. A social media calendar is a simple way to organize, save time, and post consistently.
What Is a Social Media Calendar?
A social media calendar is a simple chart, spreadsheet, or digital tool that outlines:
- What you’ll post
- When and where you’ll post it
- What image or video will be included
Tools like Google Sheets, Excel, Notion, or even a notebook can be used to create one. The format doesn’t matter—what matters is that it keeps social content organized and intentional.
How to Build a Social Media Calendar
Step 1: Define the Goal
Before posting anything, decide what you want to achieve. Examples:
- Drive more website traffic
- Promote a course
- Answer common questions
- Share helpful information
For ASI affiliates, a goal may be to promote a driving courses or help drivers understand how to reduce license points.
Step 2: Choose the Right Platforms
Start with one to three platforms where your audience is most active.
- Facebook is useful for general updates and promotions.
- Instagram works well for images, stories, and short videos.
- TikTok is effective for quick, informal videos targeting younger audiences.
- LinkedIn is ideal for professional or partnership-focused messaging.
It's better to be consistent on a few platforms than scattered across many.
Step 3: Plan Different Types of Posts
Variety keeps a social feed interesting. Use a mix of content types:
|
Type of Post |
Purpose |
Example |
|
Helpful Tips |
Help your audience |
“3 steps to reinstate your license in Florida” |
|
Promotions |
Highlight your offers |
“DMV-approved NY 6-Hour Defensive Driving Course” |
|
Behind the Scenes |
Show your day-to-day |
Staff photo or office setup |
|
Testimonials |
Build trust |
“I finished my course in one weekend—so easy!” |
|
Reminders |
Shre key info |
“New Florida driving laws start July 1st” |
Step 4: Choose Posting Days
Posting two to three times per week is a good starting point. Consistency is more important than frequency. A simple calendar helps you plan and stick with it.
Step 5: Add Special Dates
Plan ahead for holidays, national observances, or key promotions that relate to the business. These may include:
- July 4 (Independence Day)
- National Teen Driver Safety Week
- ASI course launches
Step 6: Prepare Posts in Advance
Plan a week or even a month ahead saves time and stress. Preparing content in batches allows time to:
- Write captions or messaging
- Design or gather visuals
- Check links, spelling, and formatting
Step 7: Monitor Performance and Adjust
Check out how your posts perform:
- Likes, comments, or shares
- Link clicks or page visits
- Questions or feedback
Use what works and adjust over time.